Whether you are marketing face-to-face or on the internet, remember this: you don't need to convince ANYONE to get into your business. It's a waste of your time and energy. In fact, I am now building my business using this motto:
No one is worth my time until they've shown an interest in what I am offering.
It doesn't matter how qualified you think a person is, or how great you think they would be at the business. Surprisingly, it isn't even enough if a person wants to start their own business. Until they take action to get more information on how to do it, they're nothing more than a bystander. They aren't a player in the game, so they aren't worth your valuable time and energy.
As a business owner, it isn't your job to convert people into business owners. As business owners we need to get the maximum return for our time and effort. That means talking with people who are, for the most part, already on your same wave length. They believe in network marketing, and understand that the business is just that, a business, and not a job, which requires effort.
By following the "everyone is a prospect" mentality, you may be making things harder on yourself than need be. Why spend your valuable time trying to force a business down someone's throat? Why do that when there are millions of people out there who want to start their own business, and who are willing to come to you for advice on how to build the business. They are the ones who deserve your time and attention. They are they are the true prospects.
And THAT is why the primary focus of an attraction marketing campaign is providing valuable information to others. If you are just quoting pre-printed material issued by your company, you aren't offering value. Your prospects can read that for themselves. How can you get a person to join your team or company over another one? Well, the answer is two-fold:
First, by being visible on the Internet, because that is where people go for information. This is why you use the The Renegade Network Marketer as a marketing tool. If you are on page 56 of a Google search for your business, people can't find you. If they can't find you, they can't ask you for your help.
Second, by offering your prospects valuable information that others aren't. I've had prospects tell me that they would prefer to be on my team because I didn't just try to make the quick close.
Through my articles people learn more about my business than through the glossy sales material everyone else is giving them. They want to be with the person that sets themselves apart from the rest of the pack.
So, how do you learn how to start an attraction marketing campaign? How do you get valuable information to give others? The Renegade Network Marketer will take you step-by-step through the precess.
After you join get the Renegade Network Marketer you need to make sure that you truly become a student of success.
Stay tuned for Myth #2...
Copyright 2007.
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